the press for the opening of Agaplesion Diakonie Hospital Hamburg on 14.01.2011 (part 1)
Background of the press releases
Never before have there been so many negative headlines on organized Christianity and the State "Diaconal" business empire. From the abuse of evangelical fundamentalism to wage dumping - for some years about the "Diakonia" is the first true than anything previously reported was the case. In the "star" recently, the comparison was with Schlecker , previously was the comparison with Lidl common. It has now rumgesprochen well as act this healing business. And as this " ruthlessly to protect its own stand " (FAZ) tightly to prevent any information as possible.
The press reports on the inauguration of the not yet finished Agaplesion Diakonie Hospital Hamburg took place against this background. The local TV and print media, the negative reports are known, even if their own small part in it. It is known in the editorial that the construction Agaplesion fought on the once-communal public square in Hamburg Eimsbüttel for years, and controversial. Even the stupidest event reporter can not be escaped.
other hand: "Diakonia" is still a powerful machine, a network with ties to the political class and the wealthy bourgeoisie. Agaplesion-Hamburg within this network not only for its size, a prominent Role. Thorsten Schweda, chairman of the board of trade association "Social Service Agency of Hamburg" is also on the Supervisory Board of Agaplesion AG.
same time there are parallel to the "scandal" messages almost daily reports of the "good deeds of Diakonia, which will be launched by the PR machine of the Diakonia Centre in the media. By the (government-funded) to help Haiti complaint that since the end of conscription is a lack of civil servants. Almost daily, somewhere is a Christian nursery school, a (luxury) home for the elderly, a clinic, a drug counseling, advice and an unemployment which is also always open. All this is financed by the state and is an official mandate, what is the world's absolutely unique. All these activities are quite ordinary "diaconal" businesses, which are especially very competitive, because the "church" tariffs, which you could pay the workers without rights, are not to be beaten by the private competition. But the myth of "charity" is stubborn because he was politically intended.
The "deacons" Corporations with government help in pushing more and more areas that are actually municipal tasks. They deprive Aufagben this so that the public political control and instead set up their arbitrary rule to ban strikes and forced to Church membership.
The media, which are well adapted in any country as there help this state will with non-critical. Criticism, there are only very narrow limits. In public broadcasting we have outsourced most of them in particular TV Magazine . Sometimes makes a magazine or a weekly newspaper a "scandal" on the subject. But this is strictly based on permissible. The scale that is applied to determine whether something is a scandal, attributes always in the dead end of immanence.
The pattern of this scandal shows currently particularly well when it comes to hiring: They are found in principle okay. Only if the same is dismissed the entire workforce and as temporary workers reinstated, as may "Panorama" or "star" a scandal cry.
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ecclesiastical courts
In this frame moves the criticism of "the Diakonia, which can not performs as a trade association, but as a charity. It is a critique that culminates almost always in the charge that the conduct of Christian groups is somehow not really Christian . It keeps the concrete actions of these firms receive an ideal, just as you would yourself die Kirche. Alles darf nur als Abweichung vom richtigen Gottesweg dargestellt werden. Jeder "investigative" Journalist gebärdet sich da sofort päpstlicher als der Papst, und man scheut sich nicht einmal, Urteile von " Kirchengerichten " zu zitieren, die angeblich Leiharbeit verbieten. Niemand kommt auf die Idee, dass die Existenz von Kirchengerichten ein ähnliches Übel ist wie die islamische Scharia , dass sie in einem säkularen Gemeinwesen schlicht verboten gehören. Die Deutschen stehen seit der franzözischen Revolution mit der Aufklärung immer auf Kriegsfuß. Die Grundsätze einer aufgeklärten Zivilsiation sind deutschen Journalisten not familiar.
"profit instead of charity," "un-Christian Diakonia" - those are the allegations. More 's not here in this country. Hardly anyone dares to say: "Just are they , the Christian groups, we not a departure experience of a good idea, but we see the idea itself in action, you are hard and pitiless, these Christians companies out of conviction here.... will lead a group of priests, managers at the expense of others by a sumptuous life. It has always been. This is the clerical self-image. They stick together and cover each other, except for offenses against children, adolescents and adults or in business. The reckless protection of one's state is its supreme law. "
you can detect an abuse case or a case of wage dumping, but they swear that they so want only the churches and the diaconate from themselves save .
The accumulation of negative reports on church and social welfare changes only slowly, the view of this ever-growing clerical empire. Because the "deacons" Practices are getting harder, there is a certain shift in perception, but when need be, the narrative works of the " Fund "will continue.
This is the background against which the media reports on the "Einweihung" einer Klinik zu sehen sind, die sich erst seit einigen Wochen als Filiale eines bundesweit expandierenden evangelikalen Konzerns zu erkennen gibt, der sich Nächstenliebe AG nennt.
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Das Krankenhaus im Kinderbuch
Eine weitere Einschränkung kommt hier schon vorab hinzu: Wenn heute über eine neue medizinische Einrichtung berichtet wird - und insbesondere wenn es dabei um ein Krankenhaus geht - "vergessen" die sonst so "neoliberal" orientierten Medien, dass es sich hierbei um einen Gesundheits-MARKT handelt, also um Geschäftsgründungen. Obwohl alle die Herausbildung dieses Marktes begrüßen, They fall, when it becomes concrete, in a peculiar way back to a children's book world where the uncle is doctor from pure philanthropy to the sick.
The opening of a clinic is no reason, however, seen quite naturally as the opening of a medical institution to cover a NEEDS . If exactly opposite Budni still Schlecker opened a branch, everyone knows that this is about fighting and location not meet demand. If initiated in respect of the University Hospital a private sector clerical clinic, this knowledge is immediately forgotten. In any case - and that is significant - is not a single report Agaplesion-Hamburg asked the question, who this hospital at this point needs to where we get the patients out of the large catchment area is and how it came to this site. It is not even asked why, although the Klinikbau 12 years "too late" comes so far been no complaints, so why no one has been waiting on this clinic in Hamburg . The demand for Agaplesion branch must be generated first : Fact. This will include that one existing clinics and medical centers makes alienate patients.
All this comes in the media reports as much as before, the question of the meaning of a hospital that is only there, where before a huge Area was, which was used for recreation. Soon as they arrive at any local reporter could see that there is something wrong . The building was given crushed between a sports field and noisy streets. Everyone can see immediately that this is too narrow and too loud and that there is no outlet for the patients, no yard, no garden, no blade of grass.
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What then write ?
Next: The writers do not write any more. As you can see the next page, all texts consist largely of retyping the press. Own observations, or even thoughts do not occur. The template is only slightly varied. Today there are software that would not do worse. That one still sends people depends only to the fact that they are the ones who decide what PR is the extent to which the sheet or in the station. They have to write so little. You follow only the path of the PR sheet. This is a social event, not a journalist. Interested parties need to forge relationships to some of the limited surface area to get. The only reason people go, do not plan to watch, or really to report, at 11 to a press conference in the hospital, where coffee and sandwiches and stale formulas of Dietrich Wersich indicates especially pre-produced a portfolio with a photo CD and already texts.
Such a press event is stinkweilig. No one there, sipped, like his time, especially since everything is already in the papers. Of ten loaded media are then also came only six. In reviewing the press kit was immediately clear what the "hangers" will consist of: Angela Merkel was born in Elim Hospital . It was already 1000 times in the evening paper, mostly next to the Report on the election of the heath queen. The Elim is there for years not because it was insolvent. The Agaplesion Group hat die Konkursmasse aufgekauft und den Namen weiter laufen lassen. Agaplesion hat also mit dem Elim wenig zu tun. Aber das interessiert jetzt nicht. Die Sache mit Merkel ist ein Plot. Der muss rein, in die Headline oder als Zwischentitel. Damit steht schon ein Drittel des Artikels.
Die Eröffnung einer Klinik ist nicht unbedingt ein Renner im Mediengeschäft. Die Eröffnung eines neuen Saturn -Megastores gibt da mehr her. Es war daher klar, das es dafür nur etwas Platz gibt, wenn es außer der Wiederverwendung der alten Merkel-Geschichte noch einige Superlative gibt. Dummerweise ist der Bau nicht besonders ansehnlich. Es hat sich auch herum gesprochen, dass das PR-Foto von der Rückfront ein digitaler Fake ist. Im AK Barmbeck und in der Uniklinik, wo man Platz hat, sind die Eingangsbereiche wie Flughafenhallen. Da gab es wenigstens leicht futuristische Bilder. Agaplesion-Hamburg ist hingegen eine dunkle Kiste mit niedrigen Decken in einer engen Umgebung.
Woher also die Superlative nehmen? Bei einem Bau, wo es die Patient nicht wagen können, ein Fenster aufzumachen und der so sichtbar einen Platz der Erholung verdrängt hat? Auf der CD gibt es ein Farbfoto von der Firma Olympus. Es zeigt einen in rötliches Licht getauchten OP voller glänzender Instrumente. Laut Firmenwerbung ist es gerade ein "OP der Zukunft". Das Foto zeigt einen Mann, der die OP-Liege hoch und runter fährt. Er steht dabei an einem Bildschirm. Wow! Fernsteuerung!! Das ist es! Superklinik ! Stichwort " Touchscreen ". Unglaublich!
Zwar hat jeder der Presseleute selbst ein Smartphone in der Tasche und weiß daher, dass ein "Touchscreen" nicht wirklich sensationell ist, aber das reicht doch schon für die Meldung: " Hamburgs modernste Klinik ". In der Pressemappe gibt es noch Steigerungsvorschläge: "Modernste Klinik des Universums". Wegen des Touchscreens. Man einigt sich auf: " Modernste Klinik Europas. " Denn in der Agaplesion-Filiale gibt es WLAN. WLAN! Superklinik! Zwar gibt It WLAN in every editorial and in almost every home, but who would have thought that it works in a clinic? In addition, there laptops. No PCs on wheels. Take that once before: a doctor with a laptop! At the bedside! The article is now: Merkel, touch screen, WLAN .
None of this need to write yourself. Everything is ready to find the Press Kit . The article length we learn later from CVD. But no matter whether 50, 100 or 150 lines: Merkel, touch screen and wireless stay inside anyway. Sure, the building stands on a sports field and the rest of the football field next to the barred lobby is quite strange , but also ensure there is already a finished formulation in the press: ". adjacent to the sports fields had transformed" All is ready there.
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Criticism of journalism
suffers from the fact that its object is actually no longer exist. The naked PR-journalism, has spread rapidly in recent years, again, one may as such not call because the term "PR-journalism" even with a idea of \u200b\u200bintentional action associated. But many people who today are in the evening paper or the Mopo, the NDR or Sat1 active, so one would assume thoughts that make them not at all. Verbatim copying a commercial or government press release them is so obvious that they would be surprised if one of them turned, so that they would pursue an intention.
you know instinctively that press release in no way would they print and which in any case. Just as organized their job is, it is important not to create unnecessary friction. They know that the slogan " Merkel Elim née n" popped. They would also receive a message like: "All the staff replaced by temporary workers ", as she sashayed. But if a hospital built on a public area, they know only that WLAN is the absolute sensation.
you - these are usually always new people. The colleague who was here last year, is no longer there. Where there is no memory, popped it very well. However: sometimes becomes apparent that these sales representatives for local news and which have no real relationship, they want to be subservient . They follow a logic of their own media . They want and need to stand well with the powerful, of which there are the completed press kits and fall in which the decisions, but there are many voices and in the end, the mixture , because after all, they operate their own business. As can particularistic customer requirements are sometimes too short.
The local reporter arrives with photographers who like crazy all immersed in a Blitzlichtgewiter. Senator flattered pose social and hospital administrators in front of the throng of cameras. And then: hardly see a picture! of CVD has evaporated the matter. 50 lines and a glaring headline. " Super! Gelbe Wanne! Touchscreen! WLAN! , Merkel! ." Fertig. So sexy ist ein Krankenhaus nun auch wieder nicht. Eine Geburt vielleicht. Auch Krebs, aber nur wenn das den Artikel daneben nicht ruiniert.
Trotzdem wird für ein 100-Millionen-Projekt eine Ecke freigeschaufelt. Im Boulevard (Bild, Mopo) ist sie besonders klein, bei den anderen etwas größer. Das klärt die Gesundheitsbehörde mit dem Chefredakteur. Ein "Bericht" über die Eröffnung einer weitgehend staatlich bezahlten Klinik ist ja auch eine Meldung über eine große Investition . Der "Steuerzahler" hat ein Recht darauf, zu erfahren, dass sein Geld gut is created. That it was a "super clinic " built is probably the least we can do it. And of course, that "Hamburg" so back to the front in the city ranking.
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The result is poor for Agaplesion-Hamburg nevertheless . Sure, Evening Journal, the world and the Ärtezeitung have taken over the press releases and NDR and RTL have diverted a few minutes. But compared to the lengthy reports on the new buildings of Asklepios Barmbek and the University Hospital there are mandatory contributions. After so many years of negative messages and not redeemed Announcements will da niemand mehr so richtig ran. Noch auf den letzten Metern wird man mit falschen Eröffnungsankündigungen blamiert und muss einen "Wasserschaden" melden, um die Sache wieder gerade zu biegen. Wer weiß schon, wie es mit diesem Bau, den so viele nicht wollen, weitergeht?
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Wir dokumentieren und kommentieren auf der nächsten Seite die Pressemeldungen über die Einweihung des Agaplesion Diakonieklinikums . Inklusive der voran gegangen Meldungen über einen angeblich dramatischen Wasserschaden , mit dem man dem Publikum erklären musste, warum die klerikale Klinik immer noch nicht fertig ist. Mehr dazu gibt es hier .
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(Continued on next page)
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